Kelly David, The Narrative & External Strategy Lead

Kelly David serves the Foundation for Life as the Narrative and External Strategy Lead on the Strategic Cabinet, a critical role focused on translating FFL's proprietary metrics and complex financial mandate into a clear, compassionate, and resonant global narrative. Her expertise is the vital link between the rigor of the Force Multiplier Scorecard and the urgent need for systemic adoption.

With two decades of experience in brand development, strategic communications, and business development, Kelly is committed to creating messaging grounded in hope, authenticity, and verifiable impact. Her background includes founding and leading Business Development Consulting Inc., where she focused on refining organizational narratives and building growth strategies rooted in trust and credibility.

At Foundation for Life, Kelly ensures that the Upstream Mandate and the goal of achieving a 1:5 societal ROI are communicated effectively to underwriters, policymakers, and the public. Her strategic approach centers on leveraging powerful storytelling and clear communication to accelerate the reach and scale of the Will to Live Strategy, ultimately reinforcing the core belief that hope is the first intervention.